10 Minute Tea Talk - Episode #7: Craft Show Prep | AUDIO

10 Minute Tea Talk - Episode #7: Craft Show Prep | AUDIO

Hey Guys, welcome back for another tea talk. Today I want to talk to you about 10 MORE things you should bring with you to your first craft show or market! This episode goes along with my latest blog post that shares 20 things you should bring with you to your first show.

Ok guys, let’s jump into it.

Read More

10 Minute Tea Talk - Episode #6 - Social Media with Melissa Hebbe | AUDIO

10 Minute Tea Talk - Episode #6 - Social Media with Melissa Hebbe | AUDIO

10 Minute Tea Talk - Episode #6 - Social Media with Melissa Hebbe | AUDIO

Hey you guys! Welcome back for another #TeaTalk! This episode is a special one and a first because we have a special guest! We have Melissa Hebbe from MelissaHebbe.com giving us sound, actionable advice and tips, for us to get our shops ready for the holiday season.

I highly advise you to download the PDF and go over it as you listen to this episode. You'll definitely get the most out of it that way. 

Social media is something I struggle with, and from what you have been sharing online, I know many of you struggle with it too. I know it’s so important, but I struggle to get motivated on what to post, when to do it, and all of that stuff. Sound familiar? So Melissa is here to save the day and get us moving and improving our views and sales.

I know I'll be using her tips for sure.

Today's episode comes with 4 tips paired with action item steps to take that we can do today.

Listen to it here:


Pin this to save for later

 

 

10 Minute Tea Talk - Episode #5: Motivation Blues | AUDIO

10 Minute Tea Talk - Episode #5: Motivation Blues | AUDIO - via @ietishana

10 Minute Tea Talk - Episode #5: Motivation Blues | AUDIO

If you're viewing this from a different blog reader, the audio cast is just above here ^

Hey Guys, welcome back for another tea talk. Today I want to talk to you about motivation. It seems like with the change of seasons, many of us shop owners are feeling changes with our motivation levels.

Since the summer months are slow for many of our shops out there, I just wanted to address this issue. I’ve noticed that a lot of you aren’t feeling it lately. Sales may be slow so you’re in a bit of a slump and you’re finding it hard to get motivated to work on your shop.

Perhaps you’ve even taken a day to two and you’re still not as excited as you originally were. You’ve essentially lost your mojo. I’m in a similar boat as many of you are, but I know some reasons why. So today I have a few things you can do to asses the situation. Let’s jump into it.

The audio version goes over 5 different points to consider. The main points are:

  •  Have you distanced yourself for long enough?
  • Are sales slow?
  • Are your views low?
  • Do you feel lost, like you're not going in the right direction?
  • Have you looked outward?
 

Ok makers, that’s all I have for you today. Are you going through the motivation blues? Let me know in the comments of this post, tweet me or send an email. If you have any questions you want addressed in the next tea talk, send your inquiries to teatalk[at]ietishana[dot]com. Ok makers, see you next time.


10 Minute Tea Talk - Episode #4 - Common Coupons | AUDIO

10 Minute Tea Talks discussing 3 common coupons for handmade business sellers to boost views and sales | @ietishana

10 Minute Tea Talk - Episode #4 - Common Coupons | AUDIO

Today is actually a quick Tea Talk, just about 5 minutes. I'm working on talker faster for you guys :) So let's get into coupons, some common types, and how it can improve your views and sales.

Click above to listen ^

Whether it’s a holiday coming up right around the corner, you’re wanting a boost in sales, or you’re encouraging previous customers to purchase again, then I have some tips for you today that you can use right away to get more traffic to your shop, increase views and hopefully sales. Let’s jump into it.

So I first want to start off with the 3 common coupons you can use.

The first one is a holiday theme. 

This can be big national holidays or even smaller, lesser known celebrated days if it goes well with your brand. Just the other day we had national dog day. If you make dog accessories or toys, why not use a day like national dog day to get some traffic your way and entice buyers to either purchase from you for the first time, or even encourage them to buy more for a discount or special bonus items. 

Keep in mind, a coupon doesn’t necessarily have to discount your items. It can be "save on shipping", or "buy one get one half off”, something like that. My warning to you is, don’t go over your means, or cut into your profits as a small business. If you can’t afford to take the hit, then definitely don’t. Use other methods like, $3 off shipping or something else appealing that won’t break your bank and will bring in more profits than discounting your products. 

Another option is to encourage previous customers to purchase again.

A simple, "save 10% off your next purchase", is always a nice little bonus after spending money buying from a shop. Especially if you liked the item you received and you plan on purchasing from them again. I’ve even seen thank you flyers say, “save 15% off your next purchase if you leave me a 5 star review”. It’s a nice incentive if you want to go that route, although that can be seen as somewhat controversial. But get creative with getting repeat customers. They will definitely be a good part of your business.

And my last tip is for simply wanting to boost sales.

If you’re having a slow month, or you have an excess of a certain items you want to clear out of your inventory for whatever reason, having a coupon just for that item or that specific purpose can help boost your sales. Couple this with a good graphic, the right hashtags on social media, and you can increase your chances of getting sales. 

To add to this point, it’s always best to have an end date in mind to create some urgency. Simply putting together a coupon and not advertising when it ends is just money sitting on the table. Make sure that you have an end date in mind, or create some sense of urgency to get customers in your virtual doors. An example would be my last coupon that I shared which was, "save 30% on your next purchase by the end of this month, when you spend $50 or more.” A steep savings for the buyer, one I could afford to take a hit on, and created urgency by setting an end date.

Ok makers, that’s all I have for you today, So now, what type of coupon will you create today? Let me know in the comments of this post, tweet me or send an email. If you have any questions you want addressed in the next tea talk, send your inquiries to teatalk@ietishana.com. Ok makers, see you next time.


10 Minute Tea Talk - Episode #3 - Backwards Planning | AUDIO

10 Minute Tea Talks | Backwards Planning - AUDIO | ietishana.com

Hey Guys, welcome back for another tea talk. Today I want to talk to you about setting your goals and going backwards. If you are the type of person that has a goal in mind but it never works out smoothly, you procrastinate, it never actually gets done…then this one is for you.

I am the queen on ideas! If you have notebooks full of them and you journal your thoughts, you are definitely my kind of person. So let’s say you have an idea! That can be anything from a new product you want to make and sell, a new website you need to make, a craft show you need to prepare for that’s months away, or if we are staying on topic from the last two tea talks, then making our online shops ready for the holidays. It can be anything that requires planning. Heck, it can even be planning a vacation! The main thing is that you have an idea and you need to execute it and make sure you stay on task and on track to getting things done. Many of us are guilty of having a constantly moving end date or no end date in sight at all! This plan is for those that have an idea and need to have it completed in a set amount of time.

Listen to it right here:

I apologize for the faint low hum in the background for the majority of the audio. My air conditioner was running cuz it's still a million degrees here.

The 5 steps you need to do when working on your goals using backwards planning | ietishana.com

So to sum up the steps required:

1. Start with your idea

2. Set an end date that you want to accomplish your goal by.

3. Work backwards and fill in the steps needed to complete the tasks.

4. Take it a step further and prioritize each individual week

5. Don’t forget to schedule yourself some buffer space in-between your projects to account for things that always pop up!