It's been awhile since I popped in the forums of Etsy to see what has been going on. Both with the company and in the community. The first forum that I had gone to in search of figuring out how this all works when I first opened up my shop, was called "Questions". In this one, mostly new sellers ask for advice on a multitude of things regarding running their Etsy shop. Even though I've been selling for almost 3 years, there are some things I forget and I know I can pop in, do a search, and find the answer. Or, if I can't seem to figure it out, I can simply ask and there are a bunch on Etsians that can help out! If there is one thing that I love about Etsy, it's the community.
I figured since it's been awhile since I've been in there, and a couple months since re-opening my shop since putting it on vacation mode, I wanted to see what I've missed!
I came across a question about photography that I found interesting and wanted to add in my input in case it would help the OP or anyone else. There seemed to be a similar concern with sellers that have constantly changing listings, wanting professional product photography, but didn't know how the two would work together.
So in today's post I wanted to talk tips, on ways to work with a product photographer when you, the seller, have constantly changing and new listings. If you'd like to watch the video, you can do so just at the bottom.
Notes from the video:
TIP # 1 - USE THE SAME BACKGROUND
Shoot on a mutual background that you and the photographer both agree on. That way if you have a new item you make you can take a quick shot yourself, that still looks *similar enough* to what the photographer came up with.
TIP # 2 - MATCH THE COLOR TEMPERATURE
Match the color temperature to what the photographer shot that way the pictures look cohesive, even if it isn’t the exact same style. You want your items, when they are all lined up, to look like they belong together. The best way to do this is to make sure your white balance is adjusted correctly. I've noticed that this is a big problem with many photos! They can often come off too "warm", yellow, dingy grey and dark. Get enough light and adjust the white balance so the colors come off more natural.
TIP # 3 - BRAND THAT BACKGROUND
What I mean by this isn't to plaster your logo all over the background of your photo but to choose the correct one for your brand. Work with the photographer to make sure that you not only have the same background (Tip #1), but also that it matches what your brand represents. This could mean, if you have a natural product, maybe more natural elements will be best. Think wood, or neutral colors like grays and browns. Don't get caught up in the hype that your background has to be white (unless it's on Amazon). When you choose a background that is best for your brand it will be easier to find and have on hand.
TIP # 4 - SHOOT IN A SIMILAR STYLE
Shoot in a similar style. If the photographer did all top-down, flat lay styles, you’ll want to keep that look consistent and not shoot right on at eye level, or something totally different. The key idea here if you decide to shoot your own images in addition to using your photographer's images is that you're going for cohesive, not exact!
TIP # 5 - PICK A HIGHLIGHT
Decide what photos will be best to highlight. If you have a somewhat steady line of products, but you make custom every now and then, have the photographer take your steady line- to highlight that, but take the photos yourself of your custom. Or, maybe you want professional photos of your materials, or packaging that you can add to each listing. Think about what photos will be best to highlight your products or brand.
A good photograph of your products, even if your products vary, will make a difference in making a good first impression.
Do you constantly make new listings but worry about working with a photographer? Let me know below!
Prefer to watch the video? You can catch it here —>
Need new photos done for your products? Get in touch!